Journalism & Mass Communication

Journalism And Mass communication I. Introduction to Mass Communication Concept – Definitions, Need/Importance/Purposes, Types of Communication,Process of Communication, Basic Models.Functions of a model, Evaluation of a modelBasic models in Mass Communication: –Lasswell’s Model (1948)Shannon-Weaver model (1948)o Osgood,s model (1954)o Schramm’s model (1954)o Newcomb’s symmetry theory (1953)o Westley-McLean’s model (1976)o Gerbner model (1956) II. Mass Communication […]